In a world dominated by digital channels, it can be hard to see the potential for traditional methods of getting your music out there. But even with the rise of streaming services, social media, and other internet-based music platforms, radio still holds an important place in most music marketing strategies. But only if you’re smart about how you use it.
In the wake of Facebook and Instagram’s recent changes, TikTok is often touted as an alternative platform for artists to promote their music. But is it better or worse than IG or YouTube? And where do you start if you’re interested in using this social app? In this guide we’ll cover all that and more so that you can make an informed decision about whether TikTok is right for you and your brand as an artist.